We build, own and scale technology-driven consumer businesses across the world.

Freedom International Group is an Austrian-headquartered, founder-led group of operating companies in hospitality technology, wellness, pharma manufacturing and consumer goods — powered by one proprietary technology core.

2014
Founded in Vienna
160+
Corporate & tech team
19
Countries of operations
30+
Markets served
1
Technology core
Our conviction

Unicorns aren't found.
They're raised.

Great companies are not discovered — they are built: with owned technology, owned distribution and founders who stay in the room. FIRSTLINE, our flagship, is being raised to become the group's first billion-dollar brand.

Companies

One group. Operating businesses, not bets.

Flagship · Hospitality technology

FIRSTLINE

The first dining royalty technology for super-premium guests, connected to Vibes. FIRSTLINE is a private dining and hospitality circle: members are recognised personally at every partner venue, and venues pay Royalties on member activity. We help identify, motivate and retain luxury spenders — and make high-value guests, the Platinums, socially active around selected venues.

Model: performance-based marketing for luxury hospitality
Footprint: Dubai today · New York, Miami, Los Angeles next
Top tier: Founding Platinum — granted, never bought
Pharma manufacturing

LABORATOIRES ELITEPHARM

French CDMO and the production home of the group's nutraceutical lines — European manufacturing standards at the core of every product we sell.

Wellness

PROJECT V

Born from the 2017 merger with the legendary Vision brand — ~$150M in combined assets and a 200,000-strong network, as reported by Kommersant — rebuilt on the group's own technology into a digital-first French nutraceuticals company.

Longevity

COFFEECELL

Traditional Asian longevity ingredients — ginseng first — manufactured under French premium standards and distributed through wellness centers across the world.

Oxidative-stress diagnostics

H&D

H&D is an Italian company devoted exclusively to research and marketing, worldwide, in the field of Oxidative Stress measurement, since 2003.

Technology & AI

SESSIA

The group's proprietary platform: e-commerce, loyalty, Royalties economics and CRM — the engine behind every group brand. Its AI capabilities give each FIG business an unreal competitive advantage: in support, personalisation and analytics.

Private security

HECTOR SECURITIES

Private luxury protection. Not a person, not a service — a system: close protection, secure travel and private logistics with its own premium fleet, NDA-level confidentiality and discreet access coordination at high-status venues worldwide.

People

FIG ACADEMY & FOUNDATION

Education for our partners and long-term charitable programs — because scale must mean responsibility.

The technology core

We don't rent our technology. We own it — and it compounds.

SESSIA is the group's proprietary platform for commerce, loyalty and referral economics. It is the reason an acquired business becomes a growing one: we plug it into our core, and the core makes i measurable, digital and scalable.

See the full stack
Founder & President

Narek Sirakanyan

Armenian entrepreneur. Top 1% of his class at McGill, a Harvard program, a Credit Suisse London internship at 19 — hired back after graduation into investment banking. At 23 — CEO inside the Rosatom group, running the management company of a $3.1 billion listed miner. At 26 — his own group, headquartered in Vienna. By 29 — a landmark merger with the legendary Vision brand (~$150M combined assets, as reported by Kommersant), relaunched on the group's own technology. Narek builds and owns operating companies — and multiplies them with the group's own technology.

Age 23
CEO, $3.1B mining group
Age 26
Founded the Group, Vienna
Age 29
Merger with Vision, ~$150M
The full story
Newsroom

The group's story, as told by the press

All news →